See What The Internet Says About You
— Then Change It With AI.
Mirror.fyi scans Google, Bing, Yahoo, and AI assistants like ChatGPT, Perplexity, and Gemini to show you what they say about you. Start with a Reputation Snapshot: your score, your most important concern, how difficult it would be to improve, and what to do next — explained in plain language.
$19 one time. One tracked search, scanned now, with your report saved to your own secure account. Upgrade to Mirror.fyi Plus within 30 days and your $19 is credited.
The same campaign an agency charges $15,000–$30,000+ to run.
- #2Regulator disclosure page 0
- #3Complaint board thread1
- #6Bureau profile2
- #4Your firm bio page2
- ChatGPTRepeats the complaint thread
- PerplexityRepeats the regulator record
- GeminiNeutral summary, no negatives cited
- Google AI OverviewsCites your firm bio page
Unanswered is what makes them damaging. This is the fastest change available and it alters what the page itself says, not just where it ranks.
Mirror.fyi drafts both responses in compliance-safe language and shows you exactly where each one is submitted.
You review, submit them from your own account, and send Mirror.fyi the links.
Your live Mirror.fyi dashboard, monitored weekly and fully reassessed every month.
Mirror.fyi is software, not a service retainer
Everything lives in one portal: what the internet says about you, what to do about it next, and every asset and login you build along the way.
- John Doe financial advisor2 days ago
- Is John Doe trustworthy?2 days ago
Your Reputation Dashboard
Your score, tracked searches, negative results, assets, and changes over time.
- Answer the two unanswered bureau complaintsAbout 20 minutes · Bureau complaint portal
- Publish a personal site on your own domainAbout 60 minutes · johndoe.com
- Publish the long-form article prepared for youAbout 45 minutes · Medium
Your Action Queue
One recommended action at a time, with the strategy, prepared content, and exact publishing instructions.
- Biographyjohn-doe-bio-long.docx
- Headshot / photoheadshot-2026.jpg
- Credentials / awardscertifications-and-licenses.pdf
- Account Keys5 logins stored, encrypted at rest
Your Reputation Vault
Your biography, credentials, media, links, documents, and account information organized in one secure workspace.
Every surface that shapes your reputation
We track — and influence — what people find when they research you across the modern web.
AI answer engines
ChatGPT, Perplexity, and Gemini — what they say about you and which sources they cite.
Google AI Overviews
The AI summary at the top of Google for your name and key queries.
Google & Bing SERPs
The top ten organic results — the first impression that never goes away.
Wikipedia & knowledge panel
Authoritative entries and Google's knowledge panel where they exist.
News & press mentions
New articles, interviews, and industry coverage tracked as they appear.
Owned narrative assets
Bios, thought-leadership, published articles, and speaker profiles.
Sentiment & source quality
Not just whether you rank — how you're described and by whom.
Competitive positioning
How you appear next to peers when a decision-maker is comparing options.
How Mirror.fyi works
Mirror.fyi analyzes, explains, and prepares the work. You carry it out on your own accounts, on your own schedule, and keep ownership of everything you create.
Enter one tracked search
Usually your name — or your name plus your city, company, or profession. Each variation shows different results.
Get your Reputation Snapshot
For $19, Mirror.fyi scans that search now and explains your score, your strongest assets, your most important concern, and how difficult it may be to improve.
Upgrade for your full strategy
Mirror.fyi Plus gives you the complete personalized strategy, one recommended action at a time, with the content, metadata, and step-by-step instructions prepared for you.
You publish, Mirror.fyi tracks it
You create the account, click publish, and submit the live URL. Mirror.fyi records the asset, rescans monthly, and adjusts the strategy based on what actually changed.
This is what $19 gets you
A Reputation Snapshot: your score, the negative material people actually find, how hard each item is to push down, and the one thing to do first.
The complaint thread at position 3
The regulator record above it is permanent and expected in his industry. The complaint thread is not: it is a single unanswered accusation that reads as fact, it is what the AI assistants quote, and it is the highest-severity item that can realistically be moved this year.
- #2critical
Disclosure page listing a settled customer dispute
Google · Regulatory / disciplinary record
- #3critical
"John Doe took my retirement money" thread
Google · Complaint site
- #6high
Two complaints marked unanswered
Google · Unresolved complaint
- #8high
Article naming him in a client-losses story
Google · Negative article
The full Snapshot also covers your strongest existing assets, missing foundations, additional searches worth tracking, and your recommended next step.
Sample data for an illustrative person — no real individual is shown.
Suppression is a sequence, not a switch
Negative results move when stronger material you own sits above them. Mirror.fyi reassesses every month and tells you the next thing to publish.
What six months of consistent work looks like
Built from the sample report on this site. Pace and results depend on how permanent the negative material is and how quickly you publish — this is an example, not a promise.
Page one reads like him
5 of 10 results are owned. Only the permanent record remains high.
Answers describe his work first and treat the record as context.
An assistant that already knows your situation
Mirror.fyi Assist lives inside the portal, not on this page. It has read your report, your tracked searches, your difficulty scores, and the full Mirror.fyi Reputation Guide — so you can ask why a result is hard to move, what to do next, or how to word something, and get an answer grounded in your own account.
This replaces the account manager an agency would bill you for every month.
The same campaign, without the $15,000 retainer
A managed reputation firm will quote $15,000–$30,000+ for this work. Mirror.fyi does the analysis, the strategy, and the writing — you do the publishing. That single difference is worth roughly 92%.
| What you get | Agency | Mirror.fyi Plus |
|---|---|---|
| Reputation analysis and scoring | Included | Included |
| Negative-item difficulty assessment | Included | Included |
| Personalized suppression strategy | Included | Included |
| Content written for you | Included | Included |
| Ongoing monitoring and reporting | Included | Included |
| Who publishes the work | The agency | You do |
| Who owns the accounts and assets | Often the agency | Always you |
| Contract | 6–12 month minimum, typical | Cancel anytime |
Agency pricing is an industry range, not a quote from any specific firm. Depending on your strategy you may also choose to pay separately for a domain, hosting, or article placements — Mirror.fyi always tells you which steps involve outside spend before you take them. Start with the $19 Reputation Snapshot to see where you stand first.
Two steps, no agency retainer
Start with an assessment for $19. Upgrade when you want the full strategy. Cancel anytime. Additional tracked searches are $49/month each.
Mirror.fyi Reputation Snapshot
See what the internet says about you today, and how hard it would be to change.
- One tracked search of your choice
- A current scan of the results people actually see
- Positive, neutral, and negative classification of each result
- Your Mirror.fyi Reputation Score, explained in plain language
- An initial difficulty assessment and why it was assigned
- What is helping you and what is hurting you
- Missing foundational assets, such as a website or professional profiles
- Other search variations worth tracking
- A short list of recommended next steps
- A secure account so you can return to your report
Not included: your complete personalized strategy, monthly rescanning and movement tracking, full assist bot access, the mirror.fyi reputation guide, the reputation vault and asset map.
Get my Snapshot — $19Mirror.fyi Plus
Your complete strategy plus month-by-month guidance you carry out yourself.
- Everything in the Reputation Snapshot
- One tracked search, with more available at $49/month each
- Your complete personalized reputation strategy
- Monthly rescanning, result history, and position movement
- An updated Reputation Score and difficulty score each month
- One primary recommended action, plus easier alternatives
- AI-written content and step-by-step publishing instructions
- Full Mirror.fyi Assist Bot access
- The login-only Mirror.fyi Reputation Guide
- Reputation Vault and Asset Map
- Notifications when something meaningful changes
Already bought a Snapshot? Upgrade within 30 days and your $19 is applied — you pay the remaining $80.
You execute each action on the external platform and submit the URL — Mirror.fyi never posts or contacts anyone on your behalf.
Built for professionals whose reputation is the practice
Attorneys. Physicians and surgeons. Financial planners and wealth advisors. Executives and founders. If the wrong first answer costs you the client, this is for you.